JList Observations - 09/17/05

 
 

Japan is the land of the "boom" and every year something new seems to come out of left field and become really popular here. One of the keywords for 2005 so far has been "Akiba-kei," which literally means "related to Akihabara" and refers to Tokyo's mecca for electronics and, increasingly, for general otaku culture. "Otaku" are people who love anime and manga, can appreciate beauty in a bishoujo game character (the dating-sims that J-List sells), and may know something about the subtleties of maid uniforms. As Akihabara has lost its importance as the place to buy electronics in Tokyo, it's been morphing into a haven for fans of doujinshi (Japan's famous amateur comics), high-end anime shops and maid cafes, where beautiful girls in Gothic maid costumes will bring you coffee. It seems everywhere you turn these days, people in Japan are talking about good, wholesome geek culture. 

Part of the reason for this new interest in otaku-dom is the hit drama Densha Otoko, or Train Man, the story of an introverted man who loves anime and video games. When he saves a beautiful woman from a drunkard on a train, she shows her thanks by giving him an expensive Hermes tea set. He's smitten by her beauty, but too shy to do anything about it, so he goes online and asks for help on a popular Internet BBS. Before long, their budding love is being followed by a million otaku throughout Japan who take part in the discussions about their relationship. The drama, which is a few episodes from its end, is based on a true story -- a real member of the popular Japanese BBS 2ch did find love by getting help from thousands of otaku. The show is incredibly popular, commanding upwards of 20% of viewers here. 

Otaku culture has also made its mark on a popular Japanese television show TV Champion, which normally challenges teams of artists to create amazing works out of trash, or design sprawling creations using legos, or bake cakes in the shape of La Sagrada Familia in Barcelona. This week's episode was Akiba-kei all the way, though, with contestants doing things like listening to clips from anime and identifying who the voice actor/actress was, answering obscure trivia about anime, and dressing normal Tokyo girls up like their favorite anime characters. In the end, the contestant with the most votes was awarded the title "King of Otaku."

 
 
 

 

 

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